Salesforce training in Chennai

Salesforce is a cloud-based Customer Relationship Management (CRM) platform that helps organizations manage sales, customer service, marketing, and other business operations efficiently. It is popular because it offers customizable tools, scalability, and seamless integration with other systems, all accessible via the cloud.

Apex is a proprietary programming language similar to Java, designed for Salesforce development. It allows developers to write custom business logic, trigger events, and automate processes within the Salesforce environment, extending the platform’s functionality beyond standard features.

In Salesforce, objects function as database tables that hold and organize data. There are two main types: Standard Objects (like Accounts, Contacts, Leads), which come built-in, and Custom Objects created by users to capture specific business data unique to their processes.

Workflows are simple automation rules that perform actions like sending emails, updating fields, or creating tasks based on criteria. Process Builder is a more advanced tool that can handle multiple if-then conditions, call other processes, and update related records, offering greater flexibility and control.

A trigger is a piece of Apex code that executes automatically before or after changes are made to Salesforce records, such as when records are inserted or updated. Triggers are used when complex business logic or validations need to execute automatically in response to changes, beyond what standard automation tools can handle.

Salesforce Lightning is a modern user interface with a component-based architecture designed for better user experience and faster development of apps. Classic is the older UI. Lightning provides enhanced features like drag-and-drop components, improved dashboards, and mobile-friendly design.

Governor limits are runtime limits Salesforce imposes to ensure efficient use of shared resources on its multi-tenant platform. They restrict the number of operations (e.g., SOQL queries, CPU time) a single transaction can perform, preventing any single user or process from overloading the system.

Integration can be done using REST or SOAP APIs provided by Salesforce, middleware tools like MuleSoft, or platform events for asynchronous communication. The approach depends on the data volume, real-time needs, and security requirements, ensuring smooth data exchange between Salesforce and external applications.

AppExchange is Salesforce’s marketplace where third-party applications and components are available. It allows users to extend Salesforce functionality by installing pre-built apps, saving development time, and adding industry-specific solutions to meet business needs quickly.